Comments on: Brand Perception: It’s important and here’s why. http://taylorjgraves.com/2008/12/brand-perception-its-important-and-heres-why/ The right mix of PR, marketing, the social web, and life experience. Sat, 09 Jul 2011 16:54:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Hajj E. Flemings http://taylorjgraves.com/2008/12/brand-perception-its-important-and-heres-why/comment-page-1/#comment-35 Hajj E. Flemings Thu, 11 Dec 2008 14:19:26 +0000 http://taylorgraves.wordpress.com/?p=151#comment-35 One of the hallmarks of a great brand is consistency. The brand promise and guarantee are important in developing brand loyalty. In great economic times many businesses can thrive, but when times are tough the cream rises to the top. Positioning your brand as one that cares and delivers on their brand promise is vital. One of the hallmarks of a great brand is consistency. The brand promise and guarantee are important in developing brand loyalty. In great economic times many businesses can thrive, but when times are tough the cream rises to the top. Positioning your brand as one that cares and delivers on their brand promise is vital.

]]> By: tdhurst http://taylorjgraves.com/2008/12/brand-perception-its-important-and-heres-why/comment-page-1/#comment-34 tdhurst Mon, 08 Dec 2008 17:48:14 +0000 http://taylorgraves.wordpress.com/?p=151#comment-34 Yes! People buy from people they trust. They ask their friend's opinions, and genuinely like getting to know people. The days of a brand dictating what people want are over (save for a few super-cool companies like Apple) and the time for trust is upon us. Yes! People buy from people they trust. They ask their friend’s opinions, and genuinely like getting to know people.

The days of a brand dictating what people want are over (save for a few super-cool companies like Apple) and the time for trust is upon us.

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