I’m the Community Manager at KM Systems (http://kmsystems.squarespace.com/) where we develop innovation and feedback management systems. I see some amazing opportunities in the way participant/community data can be collected and used to nano-tailor advtertising messages; my interpretation of ‘Personal Branding’.

I find the flexibility that social web tools offer drive so much more than just the community and it’s input; those tools can be developed to allow us to become much more personally involved with that community from a marketing perspective. I feel that over time, the tools that do/will enable this will become as flexible and sophisticated as the profiles they are capturing…allowing for infinite levels of participant profiling.

Over time, I hope to see advertising so targeted that it is welcomed by the participant because they can see cues in the ads that perfectly match their personal preferences.

I’d be keen to hear from where you sit, what you think and what movement you see currently in the personal branding/profiling space.

All the best. eric imbs.