Comments on: Why Not Exploring Social Media Marketing for Your Company is a Mistake

By: Prahna

Prahna — Thu, 25 Dec 2008 16:06:47 +0000

The train has left. Are we to assume that future passengers will be corporations? They will bog down the train until it grinds to an ignominious halt.

Marketing+Social Media=The End of “Social” Media

Sad, but true. Users will go elsewhere if marketing encroaches on their online experience. It just isn’t social. Trying to pin this one down is like trying to pin down mercury with your bare hands, it will be toxic to the system. Usenet newsgroups are a perfect example. No, I’m not naive, just an experienced forecaster of future trends.

Thank you, Taylor, for your insightful views on PR. I hope there is a more effective solution to this issue than eroding current infrastructure.

This Wall Street Journal Section has signaled the death knell.
http://sec.online.wsj.com/article/SB122884677205091919.html

By: taylorgraves

taylorgraves — Tue, 23 Dec 2008 06:33:20 +0000

Jim, thanks for the comment. It’s supposed to come from Amazon on the 29th… Once I crack it open, I’ll be sure to tell you what I think…. I agree with you, that ship has sailed, and can’t wait to read your book!

By: Taylor Graves on Social Media Marketing: Why not paying attention to Social Media is a mistake | devinsblog

Mon, 22 Dec 2008 22:49:41 +0000

[...] Graves recently published a post about why companies should jump on the social media marketing bandwagon. I won’t give away the whole post, but in it she outlines an example of how a [...]

By: Jim Tobin at Ignite Social Media

Jim Tobin at Ignite Social Media — Mon, 22 Dec 2008 01:21:53 +0000

Hey Taylor,

Let me know what you think of the book when you get a chance.

I think people hesitate to jump in because they’ve been taught to control the message. That ship sailed quite some time ago, but some folks haven’t realized it yet.

~Jim

By: Ari Herzog

Ari Herzog — Sun, 21 Dec 2008 07:55:28 +0000

Well said. And you just reminded to write a follow-up post on my blog. I’ll be linking to you shortly…

By: Anthony Wallace

Anthony Wallace — Sun, 21 Dec 2008 03:05:54 +0000

I applaud your writings on your social marketing post. I think that social networking is definitely a train that is leaving (if it hasn’t already) the station, so to speak.

I also put your link in one of my posts. It definitely reinforces what I am saying!

Keep up the good work!

By: eric imbs

eric imbs — Sun, 21 Dec 2008 00:59:03 +0000

Hi Taylor.

My view on this is to do with familiarity and some generational considerations.

The likes of you and I cannot fathom how any business cannot appreciate the opportunities of marketing through the social web.

Conversely, there are business owners out there, perhaps with many, many years of success under their belts without having ever had anything more than a simple web page, who cannot fathom why anyone would think they need the additional IT spend.

In this context, social web (marketing) is still in it’s infancy and we could be considered pioneers with respect to marketing strategies built around online community activity.

Dave (http://kmsystems.squarespace.com/) and I recently had an experience with a couple of prospects who are both veteran marketers for a large company here in Oz.

They approached us and simply said; ‘Guys, we know we need to do something in this space, we just don’t know what it is. Can you help us out?’. This is a common theme we are seeing here.

In this example, the client is quite forthcoming and comfortable with their lack of social web knowledge, but for other uninitiated prospects, we really need to focus initially on the educative stuff before trying to get them to write the cheque.

As part of the suite of sales tools, we need to have a site that is dedicated to educating naive prospects, relaying to them social web marketing opportunities in simple, non-technical terms, enabling them to more easily conceptualise how those opportunities can be applied to their business model.

Have a great weekend.