Comments on: User Friendly Simplicity http://taylorjgraves.com/2009/01/user-friendly-simplicity/ The right mix of PR, marketing, the social web, and life experience. Sat, 09 Jul 2011 16:54:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Christian http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-69 Christian Wed, 14 Jan 2009 18:47:09 +0000 http://taylorgraves.wordpress.com/?p=219#comment-69 Yeah, I don't think it's Google's fault that people rely too much on them. Yeah, I don’t think it’s Google’s fault that people rely too much on them.

]]> By: taylorgraves http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-68 taylorgraves Wed, 14 Jan 2009 03:12:35 +0000 http://taylorgraves.wordpress.com/?p=219#comment-68 Very very valid point -- and I think that is a WHOLE different Google issue topic that could definitely be ammo for another post.... but, through Google's eyes (not the users) they've done the ultimate job of being user-friendly to the point where they have convinced some users that they are the-only-way. That's real success for Google isn't it? Thanks for the thoughts Christian! Very very valid point — and I think that is a WHOLE different Google issue topic that could definitely be ammo for another post…. but, through Google’s eyes (not the users) they’ve done the ultimate job of being user-friendly to the point where they have convinced some users that they are the-only-way. That’s real success for Google isn’t it? Thanks for the thoughts Christian!

]]> By: taylorgraves http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-67 taylorgraves Wed, 14 Jan 2009 03:05:44 +0000 http://taylorgraves.wordpress.com/?p=219#comment-67 Thanks Jadito! That's a great example -- The lay firm's simple mailing peices. Complicated mailers are the worst, so that makes a lot of sense. Why don't more companies realize this and simplify? Glad you found me through Ryan's site. He's a great motivator, encouraged, and advocate for the social media development world! :) Glad you liked the post. Your comments are much appreciated! Thanks Jadito! That’s a great example — The lay firm’s simple mailing peices. Complicated mailers are the worst, so that makes a lot of sense. Why don’t more companies realize this and simplify?

Glad you found me through Ryan’s site. He’s a great motivator, encouraged, and advocate for the social media development world! :) Glad you liked the post. Your comments are much appreciated!

]]> By: Christian http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-66 Christian Wed, 14 Jan 2009 01:43:08 +0000 http://taylorgraves.wordpress.com/?p=219#comment-66 The problem Google has inadvertently created is that people know think Google is literally omniscient, that it literally in some God-like way knows exactly what web pages to send you to for the search you are doing. They don't realize that it only makes good guesses (and contrary to popular belief it does not have a perfect algorithm). Before Google came along people would use Yahoo, Alta Vista, HotBot, Excite, etc. to find a web page and then they would explore that web page. Now people think Google is the only search engine out there, that it can do no wrong, and that if it sends you to a website and you don't find what you need on the first page it sends you to then that website must not have the information you need and they leave the website without exploring it. The problem Google has inadvertently created is that people know think Google is literally omniscient, that it literally in some God-like way knows exactly what web pages to send you to for the search you are doing. They don’t realize that it only makes good guesses (and contrary to popular belief it does not have a perfect algorithm). Before Google came along people would use Yahoo, Alta Vista, HotBot, Excite, etc. to find a web page and then they would explore that web page. Now people think Google is the only search engine out there, that it can do no wrong, and that if it sends you to a website and you don’t find what you need on the first page it sends you to then that website must not have the information you need and they leave the website without exploring it.

]]> By: jadito http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-65 jadito Wed, 14 Jan 2009 00:38:13 +0000 http://taylorgraves.wordpress.com/?p=219#comment-65 I completely agree. I just hate yahoo's cluttered search page. It is especially true if you want customers to adopt a new product it needs to be simple. People are reluctant to change they don't have patience. An iphone is super intuitive nobody ever needs to read the explanations. When I sign up to a new website I want the registration process to be as easy as possible. I want to be able to give extra information or adopt extra services only when I see the need for it. Friendfeed is a good example. I had a similar conversation with a lawyer friend who told me the reason his law firm was successful is because they keep the mail sent to their client simple. (I landed on your page from your brother's comment on Scoble's blog) I think it is great that you and your brother are into social media dev. Great piece Keep up the good work! I completely agree. I just hate yahoo’s cluttered search page.
It is especially true if you want customers to adopt a new product it needs to be simple. People are reluctant to change they don’t have patience.

An iphone is super intuitive nobody ever needs to read the explanations.

When I sign up to a new website I want the registration process to be as easy as possible.
I want to be able to give extra information or adopt extra services only when I see the need for it. Friendfeed is a good example.

I had a similar conversation with a lawyer friend who told me the reason his law firm was successful is because they keep the mail sent to their client simple.

(I landed on your page from your brother’s comment on Scoble’s blog)
I think it is great that you and your brother are into social media dev.

Great piece
Keep up the good work!

]]> By: taylorgraves http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-64 taylorgraves Thu, 08 Jan 2009 22:53:53 +0000 http://taylorgraves.wordpress.com/?p=219#comment-64 Always great feedback from you Mark. Thanks! Always great feedback from you Mark. Thanks!

]]> By: Global Patriot http://taylorjgraves.com/2009/01/user-friendly-simplicity/comment-page-1/#comment-63 Global Patriot Thu, 08 Jan 2009 20:51:12 +0000 http://taylorgraves.wordpress.com/?p=219#comment-63 You highlight two great examples of simplicity with Google and Apple. In the first case you have an integrated set of online applications, and with the second an integrated product family, both focused on ease of use and powerful results. I always tell my clients to reach out to their customer base, both for feedback on existing products, and during the design phase on new products. They may not understand much about the complexity of what goes on behind the scenes, but they can tell what is intuitive for them from a user perspective. Along with the impression of quality and value, every business should address the issue of whether their brand also says simple. You highlight two great examples of simplicity with Google and Apple. In the first case you have an integrated set of online applications, and with the second an integrated product family, both focused on ease of use and powerful results.

I always tell my clients to reach out to their customer base, both for feedback on existing products, and during the design phase on new products. They may not understand much about the complexity of what goes on behind the scenes, but they can tell what is intuitive for them from a user perspective.

Along with the impression of quality and value, every business should address the issue of whether their brand also says simple.

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