Comments on: PR Pro’s: How to become a creative thinker.

By: Taylor

Taylor — Thu, 26 Mar 2009 07:51:05 +0000

chris -

yes and so many large and/or older (more traditional) corporations are afraid to challenge customers, risk offending them, or risk tarnishing the company rep by presenting authenticity in order to come out a stronger more true blue brand. i think it’s the younger generation that will understand the importance of challenging, risking offense for the sake of a truthful brand. thanks for your comment!

-taylor

By: chris cantore

chris cantore — Fri, 13 Mar 2009 23:44:59 +0000

good stuff.

i’d like to add: challenging your consumer (and, not being afraid to offend.)

have a great weekend!

chris.

By: Erica Lee

Erica Lee — Fri, 13 Feb 2009 17:35:47 +0000

One thing I would add is – ask more questions. PR folks seemed to be afraid to ask the tough business and competitive questions. Ask them when they need to secure the next round of funding, what is on the product roadmap, what partners they are targeting and who is in the customer pipeline. The more you ask the better you can do the 4 items you have outlined.

Thanks for taking the positive side of this issue!

By: Leah

Leah — Fri, 13 Feb 2009 17:30:57 +0000

Learn the techniques of Improv comedy. Improv’s fundamental spark is that you respond with, “yes, and…” to whatever you’re handed. This can be a fun way to think on your feet, or a way to turn around a challenge. Say you have a disaster at hand. It might seem unnatural to say, “yes, and then the boat sank,” but just the exercise of thinking along those lines can generate unique insights and ideas that work.

By: david mullen

david mullen — Fri, 13 Feb 2009 16:00:24 +0000

Great ideas here, Taylor. Thanks for sharing them.

To your point, you get credit for bringing new ideas to the table – with your team and with the client. Your clients WON’T pursue many of them, but they’ll recognize that you’re always thinking about their business and looking for ways to help them achieve their goals. That’s a very good thing for clients to associate with you.